September 10, 2009.
Jackpot Factory Group's Affiliate Program BrightShare Meets Highest Professional Requirements Of eCOGRA.
BrightShare Ltd., one of the most well-established and successful online gambling
affiliate programs, is the 3rd group to receive the eCOGRA Affiliate Trust Seal following rigorous
inspection and monitoring by the independent player protection and standards body's professional compliance teams.
BrightShare handles the affiliate marketing activities of the popular Jackpot Factory group, which owns 9
online gambling brands including 5 online casinos featuring Microgaming's Viper download and Flash instant
play software, a multiplayer poker room, an online bingo hall and two mobile casino sites.
Like eCOGRA's accreditation process for gambling site operators, the recently introduced affiliate service
provides detailed best practice business standards, backed by a strict inspection and monitoring process.
Approved affiliate programs display the eCOGRA Affiliate Trust Seal, marking the holder's success in achieving
the required levels of integrity and efficiency.
The standards attached to the seal have been specifically designed for affiliate program operations.
To display the new seal, affiliate programs must demonstrate that their program establishes, enforces and monitors
best practice standards. Specifically, they must show that they calculate affiliate revenue accurately and make
payments promptly, communicate efficiently and that they have controls in place to accurately link players to affiliates.
Although there are others monitoring affiliate programs, eCOGRA provides the most public, structured and formal
on-site approach, ensuring adherence to consistent standards through regular monitoring and full annual reviews
carried out by appropriately qualified audit and accounting professionals.
Congratulating BrightShare on achieving accreditation, eCOGRA CEO Andrew Beveridge said his compliance teams had
been impressed with the high levels of efficiency encountered during their on-site and in-depth study of BrightShare
operations.
He added that the credibility of the Affiliate Trust seal, and the improvement in business that this could deliver
had resulted in a growing number of applicants.
"eCOGRA's independent directors are very pleased with the positive response by affiliate programs to this custom-designed
addition to our services, which indicates a real desire among the programs to measure themselves against practical
international benchmarks through independent audits," he said.
Lloyd Apter, affiliate manager for BrightShare, said that affiliate programs occupied a critically important role in
the successful operation of online gambling companies, and that this made professionally defined standards and business
processes essential.
"eCOGRA has provided BrightShare with a valuable level of confidence that our program can and does meet the highest
industry standards," he said. "The ongoing review and inspection service helps us to maintain those standards for
the benefit of our primary customers - the affiliate marketer and the operator."
New Affiliates Exclusive 40% Commission Rate
BrightShare Limited, the exclusive affiliate program of the Jackpot Factory
group, announced a special introductory offer for new affiliates joining the program,
with a flat 40% commission rate for their first four months. BrightShare's unique 6-level commission
structure offers between 25% and 40% commissions, and this new offer extends the highest rate to new affiliates
for their first four months promoting the Jackpot Factory online and mobile casinos.
About BrightShare:
BrightShare is the affiliate program of the Jackpot Factory group, administering affiliate
marketing activities for some of the Internet's leading tier one Internet gambling brands. These include All Slots
Casino, All Slots Mobile Casino, All Jackpots Casino, All Bingo Club,
Wild Jack Casino, Wild Jack Mobile Casino, The VIP Lounge Casino (invitation only)
and First Web Casino.
BrightShare runs on the Microgaming Affiliate System, which provides affiliates with the same high standards of
security and integrity as the Microgaming gaming management systems.
The affiliate program has won the Casinomeister Best Affiliate Program award for the past two years.
About eCOGRA:
eCOGRA is a non-profit London-based organisation that sets online gambling standards and provides
an international framework for best operational and player protection practice requirements, with particular emphasis
on fair and responsible gambling. These are enforced through inspections and reviews, and continuous monitoring.
Accreditation is open to all software companies and their operators. Accredited companies are entitled to bear the
"Safe and Fair" seal, indicating to players everywhere that all operational systems and games are fair and continuously
monitored to consistently high standards.
After a year of research and development, the organisation recently launched the Affiliate Trust Seal program that
recognises casino and poker affiliates that adhere to the same high standards.
Related Articles:
1. 'Casino Coins Works' - One Of The Successful Casino Coins.. (12/02/2006)
2. 'Casino Coins Aims High, Hits Even Higher' - An Affiliate's.. (28/01/2006)
3. CasinoPays (CPays) Voted 'Best Affiliate Program' 2005 By.. (06/01/2006)
4. 2005 Gambling Online Magazine Readers Poll Awards PartnerLigic.. (15/11/2005)
5. Income Access Launches Redesigned Website with New Features and.. (18/02/2005)
Back to September 2009 Casinos News
